Mercury Capri Sales

In 1992 the Mercury Capri outsold every sporty car in Australia including the Mitsubishi Galant, Honda CRX, Toyota MR2, Mazda MX5, all Audis, Alfa Romeo, Jaguar, Nissan 300ZX, Porsche, Mazda RX7 and Toyota Supra. During production Capri outsold the Mazda MX5 by two to one in Australia. Capri also outsold the Mazda MX5 for nine months in the US in 1993.

Everyone expected Ford's new Capri to fill a gap in the sports convertible market. The Capri's standard equipment included power steering, electric windows and mirror and alloy wheels. Eventually the series II Capri was released, introducing a twin cam engine for the base Capri with standard engine and fixing problems found in earlier models.

So why did Ford stop production after only 5 years?
The Mazda MX5 was released at the same time at a similar price. Many writers at automotive magazines compared the two cars. The MX5 was more of a traditional sports car. The Capri was more of a city car with comforts that the MX5 didn't offer, like additional room in the backseat to fit 2 kids.

Eventually, the mounting costs of producing an upgraded model of the Capri for 1995, combined with declining sales meant that Ford Australia could not afford to produce the Capri without losing money.

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